Jay has been in the jewelry industry since he was just 14 years old where he worked at a small jewelry store in Rupert, Idaho cleaning windows and sweeping. Fast forward to 1989 Jay opened Simmons Fine Jewelry along with his wife Stacey. Together they have created Idaho’s premier jewelry store carrying the world’s finest jewelry and helping people of the Treasure Valley celebrate life for over 30 years. Jay is extremely passionate about bringing in the world’s finest gemstones and timepieces to his beloved customers. When he is not working at his home away from home Jay enjoys spending time with his wife, four kids, and twelve grandchildren.
Blake loves the jewelry industry and has been working closely with his father since the young age of 17. He graduated from Boise State University in 2011 with a degree in Entrepreneurial Management and Marketing. Blake has completed in-depth trainings with all of our fine jewelry manufacturers and luxury fine timepiece brands and uses his knowledge and experience to continue building the family business. In 2008 Blake married his lovely wife, Jill, and they have two sets of twins. When not helping to support the store, they enjoy spending quality time together, hunting, camping and enjoying Idaho’s beautiful outdoors.
Crista has enjoyed an incredible career in the luxury goods industry. She came to Boise in 2002 from the Bay Area and has been with Simmons Fine Jewelry since 2006. She loves meeting new people every day and visiting with those she already knows. Crista feels the best part of her job is helping people celebrate the special moments of their lives. In her free time, she is an avid Formula 1 racing fan, and enjoys traveling with her husband. She has already visited 223 cities in over 17 countries!
Allison has over thirteen years of experience in the luxury goods industry. Born in South Korea and raised in Hawaii, she moved to Boise in 2011 to attend Boise State University, graduating with a bachelor’s degree in Business Management. Allison joined Simmons in 2018, and loves getting to build relationships and celebrate with her customers. Allison enjoys spending her free time adventuring with her baby boy August and her husband Alec.
Born and raised in Cashmere, Washington, Amanda’s love for jewelry began at a young age. Her grandfather was a watchmaker and jeweler and owned a small-town jewelry store where she worked for many years. In 2009 Amanda moved to Boise with her husband where she worked in childcare while raising her three amazing children. With her children now grown, Amanda decided to pursue her passion for jewelry at Simmons. Amanda’s favorite part of her job is helping her customers celebrate life greatest moments. Outside of work Amanda enjoys spending time with her children and many pets.
In December of 2011, Valeen received her Graduate Gemologist Diploma from the Gemological Institute of America in Carlsbad, California. Valeen has worked alongside Jay since 1990. She started as a Sales Associate, helping Jay to build lasting relationships with clients for the last twenty years. She is now the Appraiser for Simmons Fine Jewelry. In her downtime, she enjoys gardening, crazy quilting, being outdoors, and unwinding in Yellowstone.
Allan Beck is the Custom Jewelry Designer and Goldsmith for Simmons Fine Jewelry. He holds a Degree in Geological Engineering and is a Lapidarist. He uses the latest and greatest technology in CAD/CAM processes for the custom pieces he creates, so each one is a wonderfully precise work of art. He has a great passion for creating jewelry, and a discerning eye for it. Allan likes to hike in the mountains looking for gemstones to cut, gardening, cooking, and teasing his two daughters.
Thomas joined Simmons Fine Jewelry as an apprentice jeweler where he immediately fell in love with the job. After learning from the master jewelers at Simmons he traveled to Tennessee to the New Approach School for Jewelers where he got his Jewelers Bench Comprehension Certificate. Thomas now works full time at Simmons as a Bench Jeweler where his favorite part of his job is giving old jewelry new life. When he’s not working on beautiful jewelry Thomas enjoys hunting, fishing, rock hounding in the Owyhee mountains, and spending time with his girlfriend Hailey and cat, Skizzy.
Anthony’s passion for watchmaking began in 2003 when he started collecting fine Swiss timepieces. After noticing a need for watch service and repair centers Anthony decided to start his own career as a Watchmaker. In 2018 he purchased a Swiss watch service center in Stockton, California. Over the next three years Anthony worked on thousands of vintage timepieces and completed his training as an AWCI Watchmaker. In 2021 Anthony moved to Meridian and joined Simmons as their in-house Watchmaker. In his free time, he enjoys spending time with his wife and sons and collecting luxury cars.
Jean has been the Office Manager for Simmons Fine Jewelry since 2001. She has over 20 years of computer and office management experience. Jean’s extensive knowledge has paved the way for Simmons Fine Jewelry to remain ahead of the curve with our instore computer system and processing technology. Her caring attitude extends to her co-workers, family, and friends alike. When not at the store Jean enjoys gardening, spending time with her family and cooking.
Marshall has been in the Branding and Graphic Design industry for 11 years. He graduated from Boise State University in 2013 with a bachelor’s degree in Graphic Design, after serving in the US Air Force. Joining Simmons in 2022, Marshall has taken great care to increase the brand recognition and visual impact through design and photography. He enjoys continuing with these skills in his free time, and often takes photographic adventures with his daughter, Lilly.
Joining Simmons from Newport Beach California, Deven’s appreciation for Swiss timepieces was spurred on after receiving a pair of TAG Heuers for graduation from Boise State University, where he studied Entrepreneurship Management. He is consistently learning new things on our marketing team and continues to improve the website and online store. When he’s not at Simmons he likes to watch Manchester United & Formula 1, enjoys days on the lakes and traveling with friends and family.
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