As a result of this incredibly positive response, we are honored to announce that Hearts on Fire just named us Western Retailer of the Year based on our sales, and your enthusiasm for these uniquely wonderful jewels and the jewelry that features them. This award is such a huge honor, and recognizes not only the quality of our jewelry, but the power of all our customers in Boise, our hometown of Meridian, and the rest of Idaho. We’d like to thank each and every one of you for showing interest and enthusiasm in all of our jewelry and diamonds, especially our engagement rings that feature Hearts on Fire diamonds.

At Simmons, we believe that Hearts on Fire diamonds are easy to fall in love with. Their exquisite cut brings a multi-dimensional shine to each diamond, thanks to the skilled craftsmen who cut them from only the finest rough diamonds with tools that allow for the signature fiery luminescence that is at the core of each diamond.

If  you haven’t had a chance to check out our Hearts on Fire diamond collection yet, now is the time to see why so many of your neighbors have fallen in love. You can find Hearts on Fire diamonds on our  website, and in-store at our Meridan, Idaho location. We would be happy to help you find the perfect piece with the Hearts on Fire diamond of your dreams.

Thank you again to all our loyal customers for supporting us, and loving our Hearts on Fire diamonds. We look forward to many more years of sharing these rare gems with you.